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Jillian Otten

Jillian Otten is the Director of USA Digital Media. She earned a B.A. in Advertising and an M.A. in Strategic Communications from Michigan State University. 

She directs USA Digital Media, a strategic communications agency that serves labor unions, joint apprenticeship training committees and union associations. USA Digital is committed to helping unions and apprenticeships develop cohesive communication strategies in order to mobilize, educate, recruit and engage. USA Digital works with unions and apprenticeships across the U.S. in planning strategic communication campaigns.

Jillian helps clients understand how new media techniques can be used for community building, apprentice recruitment and member organizing. She has been a featured speaker at the International Foundation of Employee Benefit Funds (IFEBP) annual conference as well as many other industry conferences related to Unions, Union Apprenticeships, and Benefit Plans. Jillian currently serves as a Board Member for the National Association of Women in Construction Lansing Chapter.